Why have a Blog?


Why have a Blog?

You wake up one morning, check your phone, and spit out your coffee. You have thousands of likes on Facebook, hundreds of re-tweets, and an inbox that has exploded. Your little blog — which normally gets a dozen views per day and has an audience of exactly two, your spouse and mother — has been shared all over the internet, and that post you wrote last night, in your pajamas, has gone viral.

Going viral is different for everyone, but it can be a strange blend of exciting and terrifying — and very emotional.

Facebook & Twitter is where my posts first started to get some traction. I knew something was going on when I started seeing re-tweets and comments from non-bloggers. Soon, my Twitter & Facebook notifications were going crazy. People started asking to publish it in different languages, and Many People contacted me. It was circulating on Facebook & Twitter, too, but I wasn’t as aware of that. I think it was shared initially because it resonated with so many men & women. Then, it was shared by people who were angered by it. There’s definitely a sweet and salty feel to going viral.

I was finally informed by a friend of mine Robert Russell of Elements Carpet Cleaning & Restoration Services, a local business owner to whom I knew from Google+ at the time and on Facebook who suggested that I do a blog / e-Book of sorts about my company. I had learned by trial and error, and now I have learned that 27 pages of an e-Book was way too much!

Using Social Media is a great tool for marketing your business and getting clients / customers to have an interest in looking into your product(s) and or service(s). Social media is a great way to promote your business provided that you have a website for your business. Social media is now the one biggest gateway to promote your business online; however, the presence of having a Blog is much more appealing to your prospective clients or customers.

Why is blogging important?

Put simply, blogging offers you a new opportunity with the potential to build relationships and add a personal touch to your brand, which in turn gives you an edge over your competitors. Looking to get ahead of your competition? A company blog is your answer!



Links Pointing to Your Website:

One of the factors that contribute to a web page being considered “important” is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google’s estimation) than one that only has 20.

But what are “quality” links”? These are links from other popular pages, that is, pages that have, themselves, many (quality) links pointing to them. (Yeah, I know. My definition is circular. And it’s possible that the search engine has other factors that determine the quality of a link.)

Note: by “keywords”, I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be “bicycles”, since that’s the word you’d expect people to use when searching for bicycles.

Your Page Must Have the Words You Think People Will Search For Besides the title tag, if you want your website to feature in Google’s results when someone searches for a set of words, say “Widget X”, those words must actually occur on your page. Think about it from the point of view of a search engine. If you don’t put the words “Widget X” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you’re going to compete with other sites who have specifically placed those words on their site.

I know this point seems self-evident (once you’ve come across it). However, from experience, many webmasters (me included) don’t seem to realize (“realize” in US English) that when they are first starting out. Keyword-laden Links According to a paper published by one of Google’s founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text “Cheap Shoe Store” pointing at your page will cause Google to think that your page is relevant when someone searches for “cheap shoe store”.

However, my recommendation is that if you think a particular set of words is relevant to your site, don’t rely on some random site on the Internet to link to you with those words. Put them directly on your page.


eLearning-1Website Analyzer aggregates data and runs a proprietary crawling process to provide the following types of insights:

Website Ratings – Compiles rankings from multiple authorities including Google and Moz. Social – Key metrics found on the top social media platforms for your website. Keywords – Current rankings for selected keywords. Technical – Evaluation of technical elements of the website that are favored by search engines. Linking – Includes summary data on all links and the top 20 domains linking to your website, plus a breakdown of the anchor text most commonly found. Select our comprehensive report for a complete list of links. Speed – Page load time has become a critical factor in search engine algorithms. Our report provides scoring and technical detail on what may be slowing your site down.

Website Analysis: http://www.websiteanalysis.com/